GMA Network remained to be the viewers’ preferred channel in Urban Luzon according to the latest data from ratings service provider Nielsen TV Audience Measurement.
For the month of May (with May 26 to 31 based on overnight data), GMA registered an average total day people audience share of 36.3 percent, beating ABS-CBN’s 30.7 percent in Urban Luzon, which accounts for 72 percent of all urban TV viewers in the country.
Per day part, GMA posted 29.3 percent audience share in the morning block while its rival network only got 23.8 percent.
The Kapuso Network continued to lead in the afternoon block with 36.2 percent audience share, versus ABS-CBN’s 32.7 percent.
GMA Network won in the evening block as well with 39.5 percent as against competition’s 32.2 percent.
Kapuso shows likewise ruled the list of top-rating programs in Urban Luzon for the month of May with Kapuso Mo, Jessica Soho (KMJS) again securing the number one spot. The award-winning magazine show similarly remained as the most watched program in National Urban Philippines.
KMJS was followed by Sahaya, Magpakailanman, 24 Oras, Kara Mia, Daddy’s Gurl, Pepito Manaloto, Love You Two, Studio 7, and Daig Kayo ng Lola Ko.
Completing the list were Eat Bulaga, Amazing Earth, The Crown Princess, The Boobay and Tekla Show, Dragon Lady, Bubble Gang, Wowowin, Bihag, Are You Human? and 24 Oras Weekend.
GMA Network also maintained its dominance in Mega Manila, which accounts for 60 percent of all urban viewers in the country.
Based on official data from May 1 to 25, GMA registered an average total day people audience share of 38 percent outscoring ABS-CBN’s 27.8 percent. In the list of top-rating programs in Mega Manila, 22 out of the top 30 shows were from GMA.
Meanwhile, GMA Network’s “Eleksyon 2019: The GMA News and Public Affairs Special Coverage” was the top news source during the 2019 Midterm Elections. Overall, the Kapuso Network’s special coverage from May 13 to 14 recorded an average people rating of 3.2 percent in the National Urban Television Audience Measurement (NUTAM), winning against ABS-CBN’s Halalan 2019, which only got 2.8 percent.
Nielsen TV Audience Measurement’s client pool covers a total of 32 clients/subscribers consisting of 6 local TV networks including ABS-CBN, TV5, Aksyon TV and CNN Philippines, among others; 3 regional clients; 2 blocktimers; and 21 agencies (17 media agencies, 3 consulting agencies, and 1 digital agency).(30)
